I shape brands, make images and build the tools that help small teams work like big ones – from identity systems and campaign photography to AI workflows that turn a good idea into finished work, faster.
About me
Hi, I’m Dan – a designer who likes building things from the ground up. With a background leading design teams, I’m now refreshing multiple brands and helping shape how the business uses AI.
What ties it all together is problem solving – finding the elegant solution, then making sure it really works for the people who use it.
Outside work, I write children’s books and invent products that probably shouldn’t work, but sometimes do.
Selected work
5 projects – scroll to flip through
01 / 05Brand identityGuidelines2026
Smart Group
Brand refresh
Rebuilding a B2B brand that spans beauty and medical markets – one system, two audiences.
